Fraud Intelligence

Actionable Fraud Protection

Because Businesses Lose Up To 30% of their Marketing Budget to Fraud.

Thankfully, we don't need to be passive sufferers.

PROTECT

Use the most advanced cyber security technology to protect your every ad.

DETECT

Get real time, critical data.Uncover fraud as it happens.

REACT

Make informed decisions, to the benefit of your entire campaign.

Have you faced these questions?

I am not sure where my supply comes from.

There are people incentivised to deliver me poor quality.

I get complains about the quality of performance I deliver.

The Threat

Fraudsters Syphon Your Budgets Through

a host of ever-evolving tricks, including:

  • Fake Impressions
  • Fake App Installs
  • Fake Video Views
  • Bots
  • Fraud Clicks
  • Spam Traffic
  • Tunnels
  • Click Farms
  • Fake Leads
  • False Orders & Cancellations
  • Multiple Account Fraud

How Fraud Prevention Works

Screen Shot 2017-10-23 at 12.09.40 PM

Cyber Security

Our easy to implement cyber security layer ensures your every ad – display, mobile or video – is properly located, visible, and seen by real people.

Screen Shot 2017-10-23 at 12.07.41 PM

Reporting

The moment we detect any fraudulent action, we alert you in the most timely and useful fashion. Improve the mix, eliminate bad apples, renegotiate, and get the control back in your hands.

Multi-Layered Technology

Our solution is based on our specially developed multilayered ad protection technology, which can tell in a flash whether your ad is viewed/clicked by real humans or not.

ADVANCED MACHINE INTERROGATION
BOT FINGERPRINT DETECTION
BOT & MALWARE LAB DISSECTION
SMART REPUTATION CLASSIFICATION
COVERT CYBERCRIME INVESTIGATION
SECURITY ALLIANCE COLLABORATION

Who Is It For?

Fraudsters do not differentiate. Irrespective of where you are in the marketing chain, it is likely that a part of your hardwork is being syphoned away by planned perpetrators.

ADVERTISERS

Protect your marketing budgets. Move forward with confidence.

AGENCIES & NETWORKS

You get layered, polluted & uncontrolled supply from one end, but have to deliver trustworthy & quality output to their clients. Get your quality certifier. Get the control back

PUBLISHERS

Are your traffic providers providing you the money’s worth? Stand for quality. Earn the trust back.

Bringing the Trust Back

Ad Fraud estimates in 2017 are in excess of $ 16 Billion.

$ 16 B
Size of Ad Fraud, 2017
% Ads
Estimated to be Fake
10 + Millions
Data points monitored by Adby

In Blog: The Latest on Fraud Intelligence

The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
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The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
Almost, a perfect way to make you pay for things which you should not be paying in the first place.…
Read More
Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
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Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
Asaf Greiner, Founder & CEO at Protected Media, Adby's Anti-Fraud technology partner, writes: The digital ad space will continue to…
Read More
Cancellations Fraud- What Is It and How to Beat It?
Cancellations Fraud- What Is It and How to Beat It?
  Cybercrooks are targeting retail brands with phishing messages to their customers designed to steal customer’s financial information. This is…
Read More

Catch Them If You Can.

Get a Free Demo.