As published on tvnews4u, 1st September 2018:
Bigbasket and Amazon emerged as one of the top spenders on Mobile Videos this August
Out of 30,000 Digital Advertisers detected active in the last one month, more than 3000 were wooing the expanding mobile audience through video campaigns on their handheld. This number has been on the rise, reports AdClarity, a media intelligence tool that keeps a keen eye on the internet for ads and advertisers.
“Our ad intelligence technology is watching the internet all the time. It scans thousands of top publishers and tens of thousands of YouTube videos to provide a deep understanding of who is advertising where and to what extent. We have seen some fantastic movements on the mobile front, especially in India.”, says Shai Etzion, Chief Revenue Officer of Israel based BI Science, the creators of the technology.
Adby Ventures, the company representing BI Science in India, has enabled several Indian publishers and advertisers to understand the local digital advertising landscape better.
“We have now launched Mobile Video Intelligence in India. The addition of this channel will provide brands, agencies, and publishers with a broad and complete cross-channel perspective on competitive strategy and spends. And it’s updated daily.” says Saurav Patnaik, co-founder, Adby Ventures.
Increasing adoption of smartphones and the increasing affordability of high-speed mobile data has brought a significant reach and affordability to mobile video marketers as well. 50% more advertisers choose Mobile Video media than Desktop Video. Half of these mobile video advertisers are exclusively on mobile medium and are not running any campaigns on the desktop video platforms at all.
According to the platform, Bigbasket and Amazon emerged as one of the top spenders on Mobile Videos this August along with Medlife, Flipkart, Samsung, Prime video& Google.
Adby Ventures specializes in Opportunity Consulting for brands and business leaders to identify, unlock and create opportunities through Courage, Intelligence, & Innovation and BiScience is a software technology company providing a suite of marketing intelligence solutions including AdClarity UI and Dashboards, which allow CMOs, Marketers, and Agencies to uncover their competitors’ most successful digital advertising campaigns and traffic sources, on Display, Mobile, Video and In-App.