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Every 10th Digital Advertiser now advertises on Mobile Video
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Every 10th Digital Advertiser now advertises on Mobile Video
As published on tvnews4u, 1st September 2018: Bigbasket and Amazon emerged as one of the top spenders on Mobile Videos this August Out of 30,000 Digital Advertisers detected active in the…
Is Someone Pulling an Ocean's 8 on You?
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Is Someone Pulling an Ocean's 8 on You?
Banks and Met Galas aren't the only ones getting conned. Ad Fraudsters are syphoning 19 Billion Dollars from Digital Marketers this year. Watch out for the Ocean's 8 of Digital Marketing:…
The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
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The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
Almost, a perfect way to make you pay for things which you should not be paying in the first place. Amazing post by our Partner- Protected Media
TOP 10 TRAITS OF A SUCCESSFUL MEDIA SALES EXECUTIVE
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TOP 10 TRAITS OF A SUCCESSFUL MEDIA SALES EXECUTIVE
1. Always Be Prospecting. One prospecting strategy that one should keep in their arsenal is a “Big 50 Prospecting Plan.” Successful salespeople know their numbers. They have a number of…
Indian Digital Space Saw 10,000 Advertisers This Festive Month
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Indian Digital Space Saw 10,000 Advertisers This Festive Month
As published on exchange4media, 20th October 2017: The Indian internet ad space saw more than 10,000 advertisers in the last one month. Almost half of this (5,000 advertisers) advertised on…
Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
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Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
Asaf Greiner, Founder & CEO at Protected Media, Adby's Anti-Fraud technology partner, writes: The digital ad space will continue to grow and prosper in 2017, but so will certain risks.…
The Importance Of Competitor Mapping
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The Importance Of Competitor Mapping
Read the guest column at exchange4media by Vivek, co-founder Adby Ventures on where competition mapping has reached in the last ten years and why marketers and publishers need to leverage…
Cancellations Fraud- What Is It and How to Beat It?
Cancellations Fraud- What Is It and How to Beat It?
  Cybercrooks are targeting retail brands with phishing messages to their customers designed to steal customer’s financial information. This is the latest in a long line of cyber frauds aimed…