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The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
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The art of paying for Bad Traffic- Must read for CMOs, CDOs & CFOs
Almost, a perfect way to make you pay for things which you should not be paying in the first place. Amazing post by our Partner- Protected Media
TOP 10 TRAITS OF A SUCCESSFUL MEDIA SALES EXECUTIVE
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TOP 10 TRAITS OF A SUCCESSFUL MEDIA SALES EXECUTIVE
1. Always Be Prospecting. One prospecting strategy that one should keep in their arsenal is a “Big 50 Prospecting Plan.” Successful salespeople know their numbers. They have a number of…
Indian Digital Space Saw 10,000 Advertisers This Festive Month
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Indian Digital Space Saw 10,000 Advertisers This Festive Month
As published on exchange4media, 20th October 2017: The Indian internet ad space saw more than 10,000 advertisers in the last one month. Almost half of this (5,000 advertisers) advertised on…
Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
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Irony of Ad Viewability Metrics: Views Don’t Always Equate With Engagement
Asaf Greiner, Founder & CEO at Protected Media, Adby's Anti-Fraud technology partner, writes: The digital ad space will continue to grow and prosper in 2017, but so will certain risks.…
The Importance Of Competitor Mapping
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The Importance Of Competitor Mapping
Read the guest column at exchange4media by Vivek, co-founder Adby Ventures on where competition mapping has reached in the last ten years and why marketers and publishers need to leverage…
Cancellations Fraud- What Is It and How to Beat It?
Cancellations Fraud- What Is It and How to Beat It?
  Cybercrooks are targeting retail brands with phishing messages to their customers designed to steal customer’s financial information. This is the latest in a long line of cyber frauds aimed…
Everything You Ever Wanted To Know About Referral Fraud
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Everything You Ever Wanted To Know About Referral Fraud
One of the best ways to amplify word-of-mouth referrals to your online store is a referral program. However, these are being repeatedly targeted by referral fraudsters in several ways. Referral…
Coming to Terms with The Reality of Cyber Fraud
Coming to Terms with The Reality of Cyber Fraud
Cyber fraud is something that happens to other firms, right? Wrong. Consider this - a number of high-profile data security breaches have occurred recently at organizations such as Sony, TalkTalk…